The Hooked Model

In Hooked, while introducing the concepts, Nir Eyal recounts how his research and observation of the most popular products in the market helped him come up with the Hooked Model. Below are some takeaways from the introduction chapter of this book.

• Habits are defined as “behaviours done with little or no conscious thought.”
• The convergence of access, data, and speed is making the world a more habit-forming place.
• Businesses that create customer habit gain a significant competitive advantage.
• The Hooked Model describes an experience designed to connect the user’s problem to a company’s product frequently enough to form a habit.
• The Hooked Model has four phases: trigger, action, variable reward and investment.