Current Read: Hooked by Nir Eyal

Being an avid reader, I joined #Seclore's book club. Through this club, I have read some amazing titles in the last one year. This month's winner was Hooked by Nir Eyal. So far, I have read about two chapters. This book provides great insights into habit-forming products and introduces the reader to the Hook Model. I'm really excited to read on and complete this book. At the end of each chapter, I'll be sharing some pointers that will help you understand how to engage your customers and get them #hooked on your products.